As its name indicates, Responsive Web Design (RWD) refers to a website designed to adapt to whatever device a visitor is using. This means that if the user opens a responsive website on their Desktop the design reads one way. But when the user opens the same website on their Tablet or Mobile Phone, the design automatically adjusts to be resized, reframed, and easy to read on the new screen dimensions.
Responsive web design is one way to help ensure a good user experience across multiple devices. A good user experience can translate to more visitors, more sales, and a stronger overall web presence.
Responsive websites are not costly, and are a forward-thinking, innovative investment for your business’s growth. Responsive design matters not because it’s the future, but because it’s growing exponentially in the present.
Statistics suggest that mobile traffic is going to continue to increase over time, which makes sense given the popularity of the new, handheld devices. In fact, according to Mashable, in 2013, 17.4% of web traffic has come through mobile, representing more than a 6% increase since 2012 when 11.1% of traffic came from mobile.
If you’re a new business or existing business and looking for an efficient tablet and mobile web design, responsive web design is for you. Please get in touch, we'd love to hear from you.
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